CannabisBPO is pleased to announce that Craig Binkley, CEO and Founder of Binkthink Strategy Group, has joined the CannabisBPO advisory board. Mr. Binkley joins the board with more than three decades of experience as a successful global business leader and marketing executive. .
“We are thrilled to have Craig on our advisory board. His extensive background in brand marketing is an integral reason we invited him to join the CannabisBPO board. His experience and success has come across many different industry verticals, each of which will be greatly impacted by mainstream acceptance and growth of cannabis’ positive benefits.” said Dan Berman, CEO of CannabisBPO. According to Marshall Ogen, VP Business Development of CannabisBPO, “Craig will be a tremendous asset as CannabisBPO helps companies differentiate their customer experience, branding and engagement. His unique skill set will be a great benefit to our organization and to the clients we serve.”
Mr. Binkley is a highly recognized thought leader and advisor due to his unique combination of client-side success and professional services advisory work to companies ranging from start-ups to Fortune 100. He specializes in creating pragmatic growth strategies which combine his hands-on operating experience with a wealth of knowledge and business patterns. His portfolio of worldwide clients includes sought-after companies and brands, such as Coca-Cola, Pepsi, Miller Coors, Diageo, ConAgra Foods, Arla Foods, Pfizer, Novartis, Sanofi, Hill’s Pet Nutrition, Merial, Yanbal International, Alcoa, Dow Chemical and many others. These represent the key industries of foods, beverages, pharmaceuticals, OTC consumer health and wellness, animal health, cosmetics, automotive, and building & construction, which are each expected to be influenced by the benefits of cannabis and industrial hemp.
Before entering the professional services arena, Craig was a successful business leader at The Coca-Cola Company. He served as the Vice President of Marketing for Coca-Cola Mexico, driving growth and brand portfolio strength for the firm’s second-largest division. Craig also drove growth as the Worldwide Director of Marketing for Diet Coke, Coca-Cola Light, and Minute Maid juices and drinks.
Craig graduated from Davidson College in North Carolina and completed postgraduate work at Harvard Business School’s Program for Management Development.
Craig will fill a newly-created board seat, bringing the complete number of advisory board members to three.
CannabisBPO is a specialty provider of contact center services for the cannabis industry. With locations in Canada and the US, the company offers outbound and inbound contact center services in 24/7 setting. The company’s core service channels are text, email, mail, phone, chat and social media for customer service, sales, and technical support projects. CannabisBPO helps cannabis companies drive revenue and mitigate risks.
Kim Christmas, CannabisBPO, VP of Human Resources and CCO
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