In today’s episode of Conversations with CannabisBPO, CEO Dan Berman interviews Kyle Barich, Chief Marketing Officer at Holistic Industries. Kyle has extensive experience in healthcare marketing and now leads the marketing efforts of Holistic Industries, one of the largest, private multistate operators in cannabis. His role is to grow and nurture their emerging Greenhouse of Brands and help lead the rapidly expanding company. Barich will oversee the creation of increasingly national brands across customer types and form factors and will leverage particular expertise to the fast-emerging health and wellness category.  Dan and Kyle discuss the convergence of medicine and cannabis and the fastest-growing populations of cannabis users in the United States. The key is educating the budtender who in turn educates the patient.

“I believe that the cannabis industry is ripe for brands that speak to the millions of people who could benefit from the plant’s increasingly evidenced-based properties that help people heal and enjoy their lives,” said Barich. “I can’t think of a more exciting opportunity than to help shape the fast-emerging health and wellness category that is just beginning to embrace cannabis.”