By Marshall Ogen, VP of Business Strategy CannabisBPO In the fiercely competitive cannabis industry, delivering outstanding customer service is crucial for achieving success. As the demand for cannabis products and services continues to rise, cannabis companies face the challenge of maintaining high customer satisfaction while efficiently managing their operations. It all comes down to a [...]
By Marshall Ogen, VP of Business Strategy CannabisBPO About a year ago, a dear friend told me a story that broke my heart. His father was dealing with end-of-life issues. At one point, his father had very little desire to eat, and pain often caused him to sleep for most of the day. While trying [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO Growth, Redundancy, and ROI. That's the simple answer. To become a master grower in the cannabis industry, it takes time to understand and implement the careful balance between the art and science of the discipline. It's also key to have a strong foundational understanding or education [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO Reflecting upon my career, I can point to several individuals that have populated my professional life, some of whom I can only aspire to be like, and others whom I do my best never to emulate. All our journeys possess the polarity of positive and negative [...]
By Peter Pitts, CannabisBPO Advisory Board Member Last week the FDA issued its most recent thinking on CBD: https://www.fda.gov/news-events/press-announcements/fda-advances-work-related-cannabidiol-products-focus-protecting-public-health-providing-market Under the title, “FDA Advances Work Related to Cannabidiol Products with Focus on Protecting Public Health, Providing Market Clarity,” it was, to anyone paying attention, a regulatory finger-wag to a still-nascent industry that still just doesn’t [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO Post originally featured as a GUEST BLOG for CannaTech: https://www.canna-tech.co/cannatech-sponsors-take-to-the-page/guest-blog-cannabis-bpo-2/ "Think globally, act locally" rings very true for the cannabis industry as cannabis expands online across the globe, a vast number of products are not allowed to be sourced or sold outside of their growing [...]
By Dan Berman, CEO and Founder at CannabisBPO "Here is your prescription for Percocet, now fill it as often as you like, but don’t exceed this number of milligrams in a given month." Can you imagine a pain doctor giving a patient such alarming advice? Of course not, this would never happen in the majority [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO Iwas recently having dinner with a group of friends at an industry conference. Somehow, we began discussing currency, specifically about people who draw or write on dollars. It sounds boring, but actually, what happened next was far from it. I had no idea about the [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO "Don’t find customers for your products, find products for your customers.” (Seth Godin) The cannabis industry must continually anticipate, and advance our customers' needs. We need to design products that serve all of our customers. Although not exploited by Hollywood’s fiction machine, cannabis consumers vary [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO "Success depends upon previous preparation, and without such preparation there is sure to be failure." (Confucius) In 2007, Colgate-Palmolive Co. warned counterfeit “Colgate” toothpaste that may contain a toxic chemical, diethylene glycol, a chemical found in antifreeze, had been found in stores in the United [...]
