Our client initially engaged CannabisBPO to conduct a survey of patients who had defected in order to understand root causes of customer attrition. And while understanding the cause of patient attrition is valuable, CannabisBPO realized this was a client cost. Therefore, CannabisBPO recommended the survey should be coupled with an ROI driven re-engagement strategy. Our recommendation focused on contacting former patients or exiting patients to learn more about the patient but coupled with a win-back program to drive revenue and fund the survey program.

CannabisBPO Yields Triple-Digit ROI with Custom-Designed Cannabis Win-Back Campaign