In today’s episode of Conversations with CannabisBPO our CEO, Dan Berman, discusses Branding in the Cannabis Industry with Annie Davis, founder and CEO of Growing Impact.
Annie Davis is a Clio award-winning business strategist, marketing leader and investor with nearly 20 years of experience building lasting teams and brands for companies spanning consumer packaged goods, renewable energy, natural products and cannabis.
In 2018, Annie Davis transitioned her career into the legal cannabis industry, where she’s led Marketing functions for several of California’s largest operators: Flow Kana, a leading brand of sungrown flower, and Care By Design, a pioneer in cannabinoid wellness. Through her strategy consultancy, Growing Impact, she has helped numerous cannabis clients across marketing, business development, and sales strategy including CannaCraft, Project CBD, Humble & Fume and Garden Society. As a Fund Advisor with West Creek Investments, Annie also advises and invests in early-stage cannabis companies.
She is a fierce advocate for ESG (environmental, social, governance) and diverse representation in cannabis. Annie serves as a mentor to underrepresented founders through Our Academy and Eaze’s Momentum Accelerator, and as an Advisor to Royal Technology Agriculture, High Confectionary and Garden Society.
Annie honed her marketing expertise managing CPG brands at the Clorox Company, later leading trade marketing for Solyndra, a manufacturer of solar panels. She built and led the first marketing teams at Amyris – a biotechnology innovator, Couchsurfing – the world’s largest online travel community, and World Centric – a manufacturer of sustainable food packaging, where she was also responsible for developing national accounts.
Annie holds a BA in Political Science from Yale University and an MBA from Harvard Business School, where she co-founded the HBS Green Business Alumni Association.
CannabisBPO is the cannabis industry’s first contact center provider with deep roots in the pharmaceutical space through our sister company PharmaCentra. CannabisBPO is a 24/7 multilingual contact center provider with operations in the US and Canada.