Dan Berman, CEO of PharmaCentra, Concentra Solutions, and CannabisBPO explores the importance of understanding the patient journey and patient advocacy in the Cannabis Space with Nikki Lawley, the newest CannabisBPO advisory board member.

CannabisBPO is the cannabis industry’s first contact center provider with deep roots in the pharmaceutical space through our sister company PharmaCentra. CannabisBPO is a 24/7 multilingual contact center provider with operations in the US and Canada. Nikki is a prominent cannabis patient advocate, who through her own personal journey with cannabis, helps educate others on the medicinal uses of cannabis. Learn more about Nikki and her journey at nikkiandtheplant.org