AMERICUS, GA, Jan 29, 2020 – CannabisBPO is pleased to announce that it has been selected to support The CBD Show, presented by RASB Media on May 1st - 3rd, 2020 in Olympia London. Marshall Ogen, Vice President of Business Strategy, CannabisBPO shares, “CannabisBPO has been honored to provide services to many of the top [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO Iwas recently having dinner with a group of friends at an industry conference. Somehow, we began discussing currency, specifically about people who draw or write on dollars. It sounds boring, but actually, what happened next was far from it. I had no idea about the [...]
This week marks the release of the world's first data science textbook for the hemp and cannabis industry -- an essential reference for anyone in our quickly evolving market. Markets with Memory, written by business strategist, data scientist and economic historian Nima Veiseh, guides the reader through a riveting narrative that demonstrates how data touches [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO "Don’t find customers for your products, find products for your customers.” (Seth Godin) The cannabis industry must continually anticipate, and advance our customers' needs. We need to design products that serve all of our customers. Although not exploited by Hollywood’s fiction machine, cannabis consumers vary [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO "Success depends upon previous preparation, and without such preparation there is sure to be failure." (Confucius) In 2007, Colgate-Palmolive Co. warned counterfeit “Colgate” toothpaste that may contain a toxic chemical, diethylene glycol, a chemical found in antifreeze, had been found in stores in the United [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO The cannabis industry started as the inverse of normal business sectors. Cannabis was not a product that the industry needed to “sell” the benefits to potential consumers, it had an existing customer base already served by the illicit market. With expanded legalization, there are now [...]
By Marshall Ogen, Vice President of Business Strategy at CannabisBPO I had an interesting conversation the other day regarding the differences between adult-use and medicinal use of cannabis. An acquaintance was relaying their story of going to a concert with a friend and how cannabis played a role. One of the concert goers had a [...]
AMERICUS, GA, October 1, 2019 By Marshall Ogen, Vice President, Business Strategy – CannabisBPO Two Cannabis companies face a possible class action lawsuit over marketing practices, specifically text messages. Yes, a text, or more than 200 texts in this case, will significantly drain the time, money and resources of two on-the-rise [...]
Marshall Ogen appointed to NCIA’s MAC AMERICUS, GA, September 10, 2019 – CannabisBPO, a specialty provider of contact center services for the cannabis industry, is pleased to announce that Vice President of Business Strategy, Marshall Ogen has recently been appointed as a member of the Marketing and Advertising Committee for the National Cannabis Industry Association [...]
CannabisBPO expands its Advisory Board to include global drink executive AMERICUS, GA, August 6, 2019 – CannabisBPO, a specialty provider of contact center services for the cannabis industry, is pleased to announce the addition of Julian Cohen to the company’s advisory board. Mr. Cohen has over 25 years of branding, consumer insights, and product innovation [...]
